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1867-1914: Background / Fitful Growth / Changing Conditions / First Wave / Laurier Boom
Laurier Boom
Clifford Sifton
Economic Takeoff
Demography
Frank Oliver
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National Archives of Canada (C-063256, photo by T.A. Chandler). |
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"A Girl from Canada," Sept. 1907. This parade participant was costumed by H.M. Murray, the Canadian government agent in Exeter, England. Murray's goal was to advertise Canadian prosperity and to encourage prospective English settlers to immigrate to Canada. |
Impressive immigration promotion undertaken by the Canadian government and private business characterized the pre-war period. Although the history of government immigration promotion went back to the early nineteenth century, the Laurier government undertook more innovative and aggressive campaigning. At worlds fairs and
expositions, in travelling tents, and on speaking tours, immigration agents began advertising Canada as the "Last Best West," and "The Land of Milk and Honey." They showed pictures of the Canadian Rockies and settled farmland and carried with them bushels of Canadian wheat and barley and jiggling jars of Okanagan fruit.
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First Wave