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After the turn of the century, representatives of steam
and railway companies also more energetically advertised Canadian immigration.
Railway and steamship companies took decorated railcars and travelling displays
to England and continental Europe. By 1907, the Canadian Pacific, the Grand
Trunk Pacific, Canadian Northern, Allons, and Hislop transportation companies
had hundreds of agents abroad winning commissions and bonuses by selling passage
to Canada to prospective immigrants. These government agents and private employees
used print
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media to spread the word about Canada. They distributed
millions of short pamphlets. They gave away extensive brochures about settlement,
such as the "Last Best West" brochure, in distant reaches of Europe.
They translated these brochures into dozens of languages and issued several
editions. In 1907, a giant buffalo that had died at the Banff zoo was stuffed
and transported to the Canadian government's London office to stand in the
front window. It was later hauled around Europe to international expositions.
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